Most business owners I meet make big decisions without a clear financial picture. They work on gut feel, hoping the numbers work out.
I call this financial fog — and it seriously impacts the way most businesses operate, the decisions they make, and their future results. That's what I'm here to fix.
I'm Mark Liner, from CFO Consultant. I've spent 30 years working across public practice and commercial CFO roles, and now I do one thing: give businesses like yours the financial clarity they need to grow.
I work alongside you — to build the forward picture, model your decisions, and make sure you're never ambushed by your own numbers. If you feel like you're flying blind financially, that's exactly who I help.
Let's start with a conversation.
Angus has been both the accountant and the business owner.
He spent six years as an accountant working with small businesses. Then he spent five years running one: a tour company that grew from a single van to a team of fifteen. He managed its books and systems the whole way.
When the business added a Mercedes for its higher-end tours, the old HiAce stopped paying its way. Angus ran the cash flow with it and without it, and the HiAce went.
At CFO Consultant he works alongside Mark on monthly reporting and makes sure clients' ledgers are right from the start. When a client's stock system needs to work with Xero, Angus digs in and gets it there.
He builds many of the AI tools behind our work, and he is first to spot where they need correcting, so a person always checks the output.
A young dad and Brisbane Lions supporter, he's usually floating on cloud nine.
Roy has built and sold six businesses of his own, so he understands the calls an owner is weighing. He doesn't read from a script or push one-size-fits-all solutions.
As Relationship Manager, Roy is the first conversation for anyone new. He listens to your current situation and your growth goals, and works out with you whether CFO Consultant is the right move for you right now.
If it is a fit, you move straight to Mark and the team to walk through the numbers. If another path suits you better, Roy points you towards it.
He checks in with clients along their journey, making sure their needs are met and their plans evolve as their business grows.
He also looks after our referral partners, keeping every introduction clear, prompt and aligned with the owners who benefit most.
Mark's trusted team manages the day-to-day so he can focus on what matters most — helping you make the calls that move your business forward.
Frances is a technically strong bookkeeper and accountant. Since completing her Bachelor of Accounting, she has gained 7 years of experience and is competent in all aspects of bookkeeping and accounting. A delight to work with, she is passionate about being diligent and ensuring tasks are completed effectively and on time.
With a university qualification in Accounting and 5 years of professional experience, Cristina is a reliable Bookkeeper and Accountant. Driven by solutions and equipped with strong technical skills, she ensures her clients' bookkeeping, accounting, compliance, and reporting requirements are fulfilled — with a professional approach and a focus on accuracy.
Detail-oriented Finance Professional with six years of experience specialising in tax compliance, auditing, and real estate property accounting. Proficient in SAP and Rent Manager, she delivers high-accuracy financial reporting, bank reconciliations, and streamlined Accounts Payable management.