Growing fast, still making the big calls on gut feel? Get the clarity to make confident, insightful decisions.

Know where your cash is heading, so you can plan ahead and build the business on purpose.

Book a Discovery Call
Mark Liner, Chartered Accountant and outsourced CFO

Mark Liner · CFO · Chartered Accountant

Cover of The Cash Gap Guide: Profitable, but cash tighter than ever? 15 reasons your profit isn’t showing up in the bank
The Cash Gap Guide

Profitable, but cash tighter than ever?

Your profit is real. So why isn’t it in the bank? Mark Liner sets out 15 reasons, in plain English, and where to look for each one.

  • 15 reasons profit and cash drift apart
  • Where to look in your accounts for each one
  • A checklist to tick off the ones that sound familiar
Get the Cash Gap Guide

Free · 13 pages · Written by Mark Liner, Chartered Accountant

Why Growing Businesses Choose an Outsourced CFO

Cash You Can See Coming

See what is ahead for your cash, months out, so you can time hiring, equipment and expansion with confidence.

Numbers You Can Trust

Numbers built for you, showing what’s really making money, ready for the big calls.

Insightful Decisions

Move beyond last year’s results and gut feel. Get the forward-looking insight to make confident calls on people, pricing and growth.

Experience Beside You

Mark brings over 30 years’ experience as a Chartered Accountant, for a fraction of the cost of a full-time CFO.

Our Core CFO Services

Service What We Deliver
Cash Flow Forecasting A monthly forecast of your cash, out to one or two years ahead, so you see tight spots coming and plan for them. Includes advice on freeing up cash tied up in stock and unpaid invoices.
Budgeting & Planning A plan for the year ahead, with “what if” scenarios, so you can test big moves like taking on staff, buying equipment or opening a new site before you commit.
Profit Analysis See which products, services and customers make you the most profit, so you can put your effort where it pays best.
Growth Funding & Planning Advice on funding your next stage of growth, from bank finance to investors, and on building a business that is ready for sale whenever you decide the time is right.

How It Works

1

Discovery Call

A 15-minute conversation with Roy West about your business and where you want it to go. If we can add real value, the next step is walking through your numbers with Mark.

2

Financial Foundations

Your accountant keeps you tax compliant. Mark makes sure you also have numbers built for you, showing what’s really making money.

3

Outsourced CFO

Before every reporting cycle, Mark checks your numbers again. Then you get a clear forward view of your cash, so you can make insightful decisions and grow on purpose.

Let’s Have a Chat

A relaxed 15-minute conversation with Roy about where your business is today and where you want it to go.

Your details stay confidential.